the salting
thesalting is a unisex brand that stands for craftsmanship, the raw and the refined — a deliberate embrace of a new mentality. As web design assistant, I worked under creative director, Liong The, and thesalting designer, Michael Ward to bring their website to life.
thesalting
web design
thesalting is a unisex brand founded by fashion industry veterans Michael Ward and Michael Smaldone that stands for craftsmanship, the raw and the refined. As web design assistant, I worked under creative director Liong The and thesalting founders to bring their website vision to life.
I worked collaboratively with Liong and Michael on the visual structure, color selections, and layouts for various segments of the brand’s offerings as well as offered a selection of Squarespace templates that are easily customizable for each changing season and would best support thesalting’s haunting imagery and sensorial ethos.