MSLK

Brand Building, Package Design, Website Design, Illustration

MSLK is a Long Island City-based creative studio specializing in building beauty and wellness brands. I work collaboratively with fellow designers and report to the Creative Director at various stages of the design process on brand building, rebranding, and marketing projects.

Awards
REBRAND 100: Merit, GDUSA American Packaging Award, Indigo Award, Communicator Awards

Role: Junior Designer — Outdoor Media, Packaging Production

MSLK’s strategic creative direction created a completely new identity for Amazing Lash Studio’s rebrand, from bright and graphic photography to dynamic print designs and ads. MSLK took over digital ads, art direction, social media management, packaging design. The rebrand resulted in a 14x ROI on their media spend.

Lavanila

Role: Junior Designer — Site Analysis, Icon Illustration

With a boom in demand for aluminum-free deodorant and an upcoming launch with Target, Lavanila was seeking a refresh of their eCommerce website. Their goals were to increase brand awareness, grow their eCommerce business, and drive traffic to retail. Lavanila also sought to accommodate the nearly 20 SKUs they plan to release in the coming year.

Epionce

Role: Junior Designer — Digital and Print Advertising

Epionce is a physician-strength skincare line based on gentle, yet powerful, botanical ingredients. Primarily distributed by skincare professionals, Epionce was seeking to raise awareness among consumers and aestheticians alike. MSLK worked with the brand to encourage professionals to carry Epionce for their patients, and for patients to seek Epionce from their providers. Amongst the various partnerships is one with New Beauty Magazine to reach more beauty professionals by creating an Epionce campaign in print and digital form.