MSLK

Brand Building, Package Design, Website Design, Illustration

MSLK is a Long Island City-based creative studio specializing in building beauty and wellness brands. I work collaboratively with fellow designers and report to the Creative Director at various stages of the design process on brand building, rebranding, and marketing projects.

Awards
REBRAND 100: Merit, GDUSA American Packaging Award, Indigo Award, Communicator Awards

LUJO Bar

LUJO Bar is a bath and body brand looking to revamp their packaging and establish a digital marketing plan that leverages their new brand equities and assets. Inspired by the therapeutic experience of a shower steamer, we designed a packaging reflective of the movement of steam with a soothing palette to match.

Team:
Sheri Koetting - Senior Strategist
Nova Megantara - Designer
Adzaan Muqtadir - Junior Designer

MSLK’s strategic creative direction created a completely new identity for Amazing Lash Studio’s rebrand. I collaborated on the revamp of ALS’ eye and brow packaging, social ads, and dynamic print designs and ads. The rebrand resulted in a 14x ROI on their media spend.

Team:
Sheri Koetting - Senior Strategist
Emily Veras - Senior Designer
Ashley Turcheck, Nova Megantara - Junior Designers

Lavanila

With a boom in demand for aluminum-free deodorant and an upcoming launch with Target, Lavanila was seeking a refresh of their eCommerce website. I helped designed key landing pages such as the home and product pages along with the product iconography.

Team:
Sheri Koetting - Senior Strategist
Emily Veras - Senior Designer
Ashley Turcheck, Nova Megantara - Junior Designers

Epionce

MSLK worked with Epionce on expanding brand awareness amongst industry professionals. We partnered with New Beauty Magazine to reach more beauty professionals by creating an Epionce campaign in print and digital form.