ecllective
Website Design, Email Marketing Design
Jewelry brand, ecllective, tells the everyday experiences of today's modern women — an ‘eclectic collective' of multi-faceted and spirited women the brand seeks to represent. Six years since the brand launched in 2015, creative director Elaine Chow was looking to revamp ecllective’s ecommerce website and email campaigns in time for the launch of the latest collection.
Website Design
One of the primary focuses in redesigning the website is to refresh and restructure ecllective’s existing navigation to better guide customers through their growing collection and SKUs.
By consolidating their previously separated ‘Shop by Category’ and ‘Shop by Collection’ menu, customers now need only access ‘Shop’ and see both options collectively.
