SPRIG
Brand Identity, Website Design, Social Media
SPRIG is a floral atelier founded to reimagine faux floral design. Inspired by the founder’s philosophy that beauty is best unexpected, I worked with SPRIG florals to create a brand and visual identity to bring the simple joy of flowers to the everyday.
We experimented with packaging ideas to explore varying experiences of the product unboxing journey. Working with faux florals adds a level of leniency (e.g. no need for water, flexible stems) but challenges as well, further pushing me to get creative with the process (i.e. how can we create packaging that could double as a storage box?).
SPRIGFLORALS.COM
@SPRIGFLORALS
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